Language:
Hebrew
Year of publication:
2021
Titel der Quelle:
דרך ספר; שי לזאב גריס
Angaben zur Quelle:
(2021) 563-579
Keywords:
Shelubsky, Moshe Yudl,
;
Tog (New York)
;
Jewish newspapers History
;
Yiddish imprints
;
Jewish publishing
Abstract:
In the historiography of Yiddish culture in the United States, it is widely believe that once the mass immigration ended with the closing of America's gates in 1924and the flow of migrants from Eastern Europe ceased, Yiddish culture waned among immigrants in a continuous but permanent process. The Yiddish theaters on Second Avenue were closed one by one. The readership of Yiddish newspapers declined. The American market for books in Yiddish grew smaller and smaller and was in a severe crisis as early as the mid-1920s.This article challenges that impression, which originated in the period and also exists in the research literature. It argues that in the 1930s and 1940s Yiddish literature in America still had a public of readers, willing to spend money and invest time in the purchase and reading of books in Yiddish. The American Yiddish press played a crucial role in creating the readership of Yiddish literature and thanks to the production, advertising, and marketing methods used, there was a demand for the Yiddish word even in the decades following the cessation of mass immigration. The argument is reinforced by a rare testimony preserved in the archive of the well-known critic and scholar of Yiddish literature Samuel Niger (1883-1955), an interview that he conducted with Moshe Shalyovsky (1893-1974), who headed the department of book distribution in the Yiddish daily newspaper " Der Tog," which appeared in New York.
Note:
With an English summary.
URL:
אתר את הפרסום בקטלוג המאוחד של ספריות ישראל
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