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    Article
    Article
    In:  Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America (2022) 273-296
    Language: English
    Year of publication: 2022
    Titel der Quelle: Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America
    Angaben zur Quelle: (2022) 273-296
    Keywords: Jews Economic conditions ; Jews History ; Consumer behavior History ; Jews Historiography
    Abstract: This essay seeks to demonstrate why consumption matters in Jewish studies and how it might advance our understanding of the Jewish experience in modern times. By assuming a “consumerist” approach to Jewish history, this chapter strives to move research beyond the common binary divisions in Jewish history, which tend to oscillate between approaches that stress the inclusion of Jews and those which highlight their exclusion. Consumer culture, the author argues, facilitates the processes of both making and blurring differences. Studying the changing nature and dynamics of consumer cultures in the context of Jewish history thus reveals this multifaceted process by which minorities are able to maintain a separate identity through consumption, while at the same time, as consumers, feeling integrated in their surrounding societies.
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